International Business Strategy Course

International Business Strategy draws together and applies ideas from many of the disciplines and fields of study which contribute to a broad understanding of business. Some of the ideas may already be familiar to students who have previously studied courses in marketing, economics, management theory or organizational behaviour.

Crucially though, through an understanding of strategy and strategic management, we can gain an insight into how these individual disciplines interact. The course is designed for all those intending a business career and for those with an interest in how contemporary organisations operate. Business strategy is not simply the province and responsibility of senior level management decision makers.

The ideas which underpin International Business Strategy can be applied at many levels in the business organisation to help ensure that individual business units or departments maintain an effective contribution to the overall success of the business.

Unit 1: Internal Analysis - An Integrated Approach

Introduction

Objectives

• Section 1: Activity-based Analysis

Introduction

1.1 Problems of ambiguity and uncertainty

1.2 An introduction to the activity-based view

1.3 Using activity-based analysis

1.4 Business process re-engineering

Summary

• Section 2: New Product Development Analysis

Introduction

2.1 New product development process

2.2 Organisation of research and development

2.3 First mover advantages

Summary

• Section 3: SWOT Analysis

Introduction

3.1 Traditional SWOT analysis

3.2 Revised SWOT analysis

Summary

• Section 4: Integration through Strategic Architecture

Introduction

4.1 The purpose and value of strategic architecture

4.2 Generating strategic architecture

Summary

Unit Summary

Unit Review Activities

Commentaries on review activities

References

Further Reading

Unit 2: Organisational Structure and Strategic Control Systems

Introduction

Objectives

• Section 1: Organisational Structure

Introduction

1.1 The role of structure

1.2 Implications of structural factors

1.3 Choices of organisational structures

Summary

• Section 2: Strategic Control Systems

Introduction

2.1 Role of control systems

2.2 Agency theory

2.3 Governance mechanisms

Summary

Unit Summary

Unit Review Activities

Commentaries on review activities

References

Further Reading

Unit 3: Corporate Strategies

Introduction

Objectives

• Section 1: Strategies of Integration

Introduction

1.1 Integration, costs and governance

1.2 Vertical integration

1.3 Horizontal integration

1.4 Virtual integration: licensing and franchising

Summary

• Section 2: Strategies of Merger, Acquisition and Diversification

Introduction

2.1 Mergers and acquisitions

2.2 Diversification

2.3 Diversification and performance

Summary

• Section 3: Strategies of Collaboration

Introduction

3.1 The foundations of collaboration

3.2 Forms of collaborative strategy

3.3 The development and management of collaboration

Summary

Unit Summary

Unit Review Activities

Commentaries on review activities

References

Further Reading

Unit 4: The Global Dimension of Strategic Management

Introduction

Objectives

• Section 1: Internationalisation of the World Economy

Introduction

1.1 Modern international trade

1.2 Implications of global shift

1.3 National context and competitive advantage

Summary

• Section 2: Global Business Strategies

Introduction

2.1 Global expansion

2.2 Choosing a globalisation strategy

2.3 Choice of foreign entry mode

Summary

• Section 3: Globalisation and Culture

Introduction

3.1 The concept of culture

3.2 Cultural forms

Summary

Unit Summary

Unit Review Activities

Commentaries on review activities

References

Further Reading

Qualification 1: International Business Strategy Diploma

International Business Strategy Diploma issued by Stonebridge Associated Colleges, entitling you to use the letters SAC Dip after your name.

This course is an online course. With online study you have access to your entire course from the start of your studies. You can access your course materials, and submit all of your question papers to your personal tutor, online from anywhere in the World using your unique student account.

If you do not have Internet access, or would prefer to study this course via the traditional paper/postal based study method, you can find more information on the course by clicking on the link below.

With this course you will have unlimited access to your own personal tutor who specialises in their field of study. It is your personal tutor's role to ensure that you receive constructive feedback and to deal with any queries you may have. You are more than welcome to telephone, fax or email your personal tutor.

You will also have access to a dedicated and friendly team of administrators and course advisors who offer sound and professional guidance and advice when you need it. This ensures that you will never feel neglected and that you will always succeed!

There is no experience or previous qualifications required for enrolment on this course. It is available to all students, of all academic backgrounds.

This is only an approximate figure and is dependant upon how much time you can dedicate to your studies and how well you grasp the learning concepts in the course material. Furthermore, at the end of each lesson there is a question paper that needs to be completed and returned to your tutor. You should allow at least 1 - 2 hours of study to complete each question paper.

The approximate amount of time required to complete the course is: 80 hrs.

Assessment Method

After each lesson there will be a question paper, which needs to be completed and submitted to your personal tutor for marking. This method of continual assessment ensures that your personal tutor can consistently monitor your progress and provide you with assistance throughout the duration of the course.

What's Included

• All study materials
• Study Guide
• Full Tutor and Admin support

Below you will find a list of courses that previous students have taken to complement their course. We hope that this list will give you some idea of the types of progression courses we offer, or alternative course options that may be of interest to you.

• Advertising - Good advertising is advertising which sells the product! Advertising which looks beautiful and reads well may indeed sell the product but then again, it may fail to do so if other things in the marketing mix ...
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• Advertising and Promotion (Skills Course) - This course deals with how to get your message across to your customers. ...
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• Business Decision Analysis - For those involved in business, particularly for those in managerial positions, the ability to make effective decisions or to contribute to the decision-making process is of vital importance. The ability to use mathematical techniques is becoming ...
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• Business Economics - Economics is the study of scarcity and the consequences of scarcity. Individuals, households, businesses and nations all experience some level of scarcity, in that they do not possess all the resources to satisfy all their wants ...
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• Business Economics Professional - What is economics about? Economics is the problem of using the available resources as efficiently as possible so as to achieve the maximum fulfilment of society's unlimited demand for goods and services. The ultimate purpose of ...
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• Business Functions - This course presents an introductory over-view of the study of business organisations. The course examines business organisations in terms of their missions and values, their structures and cultures and the key organisational processes which underpin business ...
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To help you broaden your skills, update your expertise in a particular field or get a competitive edge on that job you're after, we have also included all the resources below absolutely FREE for you to use when you register for your course! Click title below for more details.

This course comes with a series of FREE online videos. The normal price per series is £50.00, however, enrol on this course through Elearnuk and you will have FREE and unlimited access to the series for one year.

PLEASE NOTE: These videos are purely supplemental and are for information purposes only. They will have no bearing on your programme outcome.

The series of online videos that accompanies this course is as follows: