E-Commerce Series Course

YOUR E-BUSINESS

E-Commerce: Your E-Business provides an introduction to e-commerce and how it relates to a user's company.

• E-Commerce and Your Company
  Future Directions
  Where You Are and Where You're Going
  Building Resources
  Marketing and Management

GETTING STARTED

E-Commerce: Getting Started explains what users need to start converting their companies into e-businesses.

• Benefits of E-Commerce
• Defining E-Commerce
• Your Domain
• Internet Mechanics
• Initial Operation Issues

INFLUENCES ON E-COMMERCE

E-Commerce: Influences on E-Commerce provides an introduction to Internet stock and the influences that drive up stock value.

• Moving E-Business Forward
• Internet Stock
• Increasing Stock Value
• Building a Presence
• Approaching the Market

KILLER APPS

E-Commerce: Killer Apps provides an introduction to killer apps and the twelve steps needed to create them for a company.

• What Are Killer Apps?
• Rules for Building Killer Apps
• The Rest of the Rules
• Land Mines to Avoid
• Other Potential Problems
• Protecting Yourself: An Action Plan

DEVELOPING YOUR E-BUSINESS

E-Commerce: Developing Your E-Business provides an overview of virtual corporations and some of the things to avoid when creating one.

• The Virtual Corporation
• Transferring Information
• Laws of E-Commerce
• Considering Your Options
• Looking to the Future

REAL-TIME AND DATA MINING

E-Commerce: Real-Time and Data Mining provides an introduction to two resources available in e-commerce: real-time systems and data mining.

• Real-Time Systems
• How Real-Time Can Work for You
• The Data Mining Process
• Benefits of Data Mining
• Collecting and Analysing Data

LOWERING YOUR BUSINESS COSTS

E-Commerce: Lowering Your Business Costs provides an overview of ways to decrease e-business costs by automating the supply chain and hiring virtual employees.

• The Supply Chain
• Automating the Vendor Flow
• Automating the Customer Flow
• The Virtual Workforce
• Managing Your Virtual Employees
• Strategies and Solutions

CUSTOMER SERVICE AND PAYMENT

E-Commerce: Customer Service and Payment provides an overview of the customer service and payment resources available for an e-business.

• The Call Centre
• Other Customer Service Concerns
• Payment Types
• Payment Systems
• Payment Security

MARKETING YOUR E-BUSINESS

E-Commerce: Marketing Your E-Business explains how to develop a marketing plan for an e-business.

• Identifying Your Customers
• Developing a Marketing Plan
• Affiliate Marketing
• Marketing Models
• Other Marketing Examples

ADVERTISING ON THE INTERNET

E-Commerce: Advertising on the Internet provides an overview of the forms of advertising available on the Internet.

• Internet Promotion
• Finding Your Customers
• Designing Your Ads
• Drawing Customers to Your Site
• Looking to the Future

BUILDING MARKETING STRATEGY

E-Commerce: Building Marketing Strategy provides an overview of marketing options available to an online business, such as data mining and external promotion.

• External Marketing
• The Road Show
• Public Relations and Investor Relations
• Data Mining and Marketing
• Extracting and Analysing the Data

RESOURCE PLANNING

E-Commerce: Resource Planning provides an overview of the resources and standards that need to be considered when preparing a strategy for an online business.

• Your E-Commerce Strategy
• E-Commerce Risks
• Knowledge Management
• Changes in Technology
• New Opportunities

MANAGING YOUR E-BUSINESS

E-Commerce: Managing Your E-Business explains ways to reduce costs and ensure the continued success of an online business.

• Reducing Costs
• Leveraging Your Assets
• Encouraging Repeat Customers
• Influences on Your E-Business
• Other Issues to Keep in Mind

Printable Transcript

On completion of this course you may print a transcript off as evidence of your progression throughout the course.

This course is an online course. With online study you have access to your entire course from the start of your studies. You can access your course materials, and submit all of your question papers to your personal tutor, online from anywhere in the World using your unique student account.

There is no experience or previous qualifications required for enrolment on this course. It is available to all students, of all academic backgrounds.

This is only an approximate figure and is dependant upon how much time you can dedicate to your studies and how well you grasp the learning concepts in the course material. Furthermore, at the end of each lesson there is a question paper that needs to be completed and returned to your tutor. You should allow at least 1 - 2 hours of study to complete each question paper.

The approximate amount of time required to complete the course is: 40 hrs.

This course is different to other courses hosted on Elearnuk. The course is supplied by Stonebridge Associated Colleges in conjunction with Stonebridge IT School.

Once you have enrolled and paid for your course you will receive an email within 24-72 hours. The email will contain your username and password to login to your course.

Below you will find a list of courses that previous students have taken to complement their course. We hope that this list will give you some idea of the types of progression courses we offer, or alternative course options that may be of interest to you.

• Information Resources Management - This course explains how organisations can lever the power of information to deliver value to customers through improved products or services and by innovative use of information technology. The course has three purposes. The first is ...
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• Information Technology - This course is designed for students wishing to work towards the Diploma in IT or for a variety of vocational IT exams. It will also suit anyone interested in extending their knowledge of computers and their ...
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• Microsoft Excel 2000 - This course will be of practical benefit to anyone who has to use (or indeed any good spreadsheet program) on a regular basis but it is also designed to prepare students for Microsoft Office User Specialist ...
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• Microsoft PowerPoint 2000 - This course will be of practical benefit to anyone who has to use PowerPoint (or indeed any good presentation program) on a regular basis but it is also designed to prepare students for Microsoft Office User ...
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• Microsoft Word 2000 - This course will be of practical benefit to anyone who has to use Word (or indeed any good word-processing program) on a regular basis but it is also designed to prepare students for Microsoft Office User ...
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• Technology in Business - This programme is designed for people seeking to understand and apply the Information Technology a businesses. The course is particularly suited to staff and managers who wish to consider the best use of IT, specify equipment ...
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This course comes with a series of FREE online videos. The normal price per series is £50.00, however, enrol on this course through Elearnuk and you will have FREE and unlimited access to the series for one year.

PLEASE NOTE: These videos are purely supplemental and are for information purposes only. They will have no bearing on your programme outcome.

The series of online videos that accompanies this course is as follows: